Bringing Product, Systems, and Live Service Thinking into Games
I come from a product and operations background built across digital ecosystems, complex projects, and long-term growth strategies. Over time, that experience naturally converged with what I care about most in games: systems, retention, progression, and the design decisions that shape how players stay engaged.
Today, my focus is on game products that need more than good ideas. They need structure, scalability, and systems that can evolve over time without losing clarity or trust.
Over the past 22+ years, I’ve worked across product, operations, digital strategy, and business development in complex environments, including Microsoft and collaborations connected to the ID@Xbox ecosystem.
That background shaped the way I approach games today: not only as creative products, but as systems that must align player motivation, progression, engagement, and long-term sustainability.
I’m particularly interested in projects where product thinking and game design need to work together, especially in live service, progression systems, and retention-driven experiences.
Professional Background
Gaming DNA
Gamer for Gamers
Games have never been a side interest for me. They’ve always been part of how I think, compete, and connect with people.
My background includes esports, competitive gaming environments, community-facing projects, and collaborations across the gaming space. That perspective matters to me because strong game products are not built only through design frameworks, they are built through real understanding of player behavior, motivation, friction, and identity.
I’m especially drawn to games that create depth through systems, mastery, and long-term progression rather than short-term novelty.
What I Specialize In
Live Service Systems
Designing structures that support long-term engagement through sustainable loops, seasonal logic, and scalable content frameworks.
Progression & Reward Economies
Designing progression systems and reward models that reinforce player motivation without breaking balance or trust.
Retention-Driven Product Strategy
Applying product thinking, KPIs, and behavioral design to create game systems that are both engaging and measurable.
