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A Product Background Applied to Games
My experience spans product management, digital strategy, and complex system design across multiple industries, including Microsoft and collaborations within the gaming ecosystem.
This background shapes how I approach games today; not only as creative experiences, but as products that must align systems, player behavior, and long-term engagement.
I focus on areas where game design and product thinking intersect: live service systems, progression, retention, and scalable player experiences.
Microsoft
Role: Product / Technical Leadership
Worked on digital transformation and complex product ecosystems across multiple industries.
Focused on:
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system design thinking
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scalability and process optimization
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aligning business goals with product execution
Outcome:
Built a strong foundation in designing systems that operate at scale and evolve over time.
Gaming Ecosystem ID@Xbox
Role: Product / Game Systems
Worked on the gaming ecosystem of Inidie developers connected to ID@Xbox and industry partners.
Exposure to:
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production pipelines
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system design challenges
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live game environments
Contributed to projects and discussions around systems, progression, and player experience.
Warhammer: Vermintide 2 (Fatshark Collaboration)
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Role: External collaboration / Product perspective
Worked on initiatives connected to Warhammer: Vermintide 2, bringing a product-driven perspective to player engagement and systems thinking.
Focus on:
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player experience
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engagement loops
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system-level reasoning
Second Dinner (Marvel Snap)
Role: Strategic Consulting / Market Expansion
Supported territorial expansion strategies for Marvel Snap, focusing on how product positioning and player behavior vary across markets.
Worked on:
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regional player dynamics
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go-to-market considerations
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alignment between product and audience
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Esport tournaments
Outcome:
Helped frame expansion decisions through a player-centric and product-driven lens.
Esports & Competitive Gaming
Role: Head of Esports / Competitive environments
Experience across esports environments, working with players, teams, and competitive structures.
This shaped:
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understanding of player behavior under pressure
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competitive integrity
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importance of fairness and balance
Besteam (Football Metaverse Project)
Role: Product Strategy / System Design
Working on a football metaverse experience combining:
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persistent player progression
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real-world (IoT) and in-game integration
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competitive team-based gameplay
Focused on:
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engagement systems
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progression models
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season pass design
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retention strategy
What This Experience Enables
This combination of product background and gaming experience allows me to approach game systems with a broader perspective.
I design with:
Scalability in mind
Long-term retention as a goal
Player behavior as a core driver
Systems thinking instead of isolated features
Core Areas of Expertise
01
Live Service Systems
02
Player Progression & Reward Design
03
Retention & Engagement Loops
04
Game Economy Design
05
Product Strategy & KPI-driven Design
